Hola Frikis.
Desde hace unos cuantos años Interbrand confecciona la lista de las marcas más valoradas por el pueblo del momento. Y acaba de sacar el nuevo ranking para el año 2013. Es muy curioso como esos logotipos por todos conocidos se codean por los primeros puestos.
Esta año Apple ha conseguido colocarse en primera posición, seguido por Google y Coca-Cola. A continuación IBM y Microsoft optan al podium. Es destacable que de las 5 primeras compañias 4 son tecnológicas, de las 15 primeras lo son 9. Esto deja muy claro que nuestra vida baila al son de los chips, 1s y 0s.
Aqui teneis la lista completa, no dudeis en echar un vistazo, y sentiros orgullosos cuando encontreis a Zara en el puesto 36.
| 2013 Rank | Brand | Brand Value ($m) | |||||
|---|---|---|---|---|---|---|---|
1
| 2 |  | Apple | United States | Technology | 98,316 | 28% |
2
| 4 |  | United States | Technology | 93,291 | 34% | |
3
| 1 |  | Coca-Cola | United States | Beverages | 79,213 | 2% |
4
| 3 |  | IBM | United States | Business Services | 78,808 | 4% |
5
| 5 |  | Microsoft | United States | Technology | 59,546 | 3% |
6
| 6 |  | GE | United States | Diversified | 46,947 | 7% |
7
| 7 |  | McDonald's | United States | Restaurants | 41,992 | 5% |
8
| 9 |  | Samsung | South Korea | Technology | 39,610 | 20% |
9
| 8 |  | Intel | United States | Technology | 37,257 | -5% |
10
| 10 |  | Toyota | Japan | Automotive | 35,346 | 17% |
11
| 11 |  | Mercedes-Benz | Germany | Automotive | 31,904 | 6% |
12
| 12 |  | BMW | Germany | Automotive | 31,839 | 10% |
13
| 14 |  | Cisco | United States | Technology | 29,053 | 7% |
14
| 13 |  | Disney | United States | Media | 28,147 | 3% |
15
| 15 |  | HP | United States | Technology | 25,843 | -1% |
16
| 16 |  | Gillette | United States | FMCG | 25,105 | 1% |
17
| 17 |  | Louis Vuitton | France | Luxury | 24,893 | 6% |
18
| 18 |  | Oracle | United States | Technology | 24,088 | 9% |
19
| 20 |  | Amazon | United States | Retail | 23,620 | 27% |
20
| 21 |  | Honda | Japan | Automotive | 18,490 | 7% |
21
| 23 |  | H&M | Sweden | Apparel | 18,168 | 10% |
22
| 22 |  | Pepsi | United States | Beverages | 17,892 | 8% |
23
| 24 |  | American Express | United States | Financial Services | 17,646 | 12% |
24
| 26 |  | Nike | United States | Sporting Goods | 17,085 | 13% |
25
| 25 |  | SAP | Germany | Technology | 16,676 | 7% |
26
| 28 |  | IKEA | Sweden | Home Furnishings | 13,818 | 8% |
27
| 27 |  | UPS | United States | Transportation | 13,763 | 5% |
28
| 36 |  | eBay | United States | Retail | 13,162 | 20% |
29
| 34 |  | Pampers | United States | FMCG | 13,035 | 15% |
30
| 29 |  | Kellogg's | United States | FMCG | 12,987 | 8% |
31
| 31 |  | Budweiser | United States | Alcohol | 12,614 | 6% |
32
| 33 |  | HSBC | United Kingdom | Financial Services | 12,183 | 7% |
33
| 32 |  | J.P. Morgan | United States | Financial Services | 11,456 | 0% |
34
| 39 |  | Volkswagen | Germany | Automotive | 11,120 | 20% |
35
| 30 |  | Canon | Japan | Electronics | 10,989 | -9% |
36
| 37 |  | Zara | Spain | Apparel | 10,821 | 14% |
37
| 35 |  | Nescafé | Switzerland | Beverages | 10,651 | -4% |
38
| 38 |  | Gucci | Italy | Luxury | 10,151 | 7% |
39
| 42 |  | L'Oréal | France | FMCG | 9,874 | 12% |
40
| 41 |  | Philips | Netherlands | Electronics | 9,813 | 8% |
41
| 43 |  | Accenture | United States | Business Services | 9,471 | 8% |
42
| 45 |  | Ford | United States | Automotive | 9,181 | 15% |
43
| 53 |  | Hyundai | South Korea | Automotive | 9,004 | 20% |
44
| 48 |  | Goldman Sachs | United States | Financial Services | 8,536 | 12% |
45
| 51 |  | Siemens | Germany | Diversified | 8,503 | 13% |
46
| 40 |  | Sony | Japan | Electronics | 8,408 | -8% |
47
| 44 |  | Thomson Reuters | Canada | Media | 8,103 | -4% |
48
| 50 |  | Citi | United States | Financial Services | 7,973 | 5% |
49
| 52 |  | Danone | France | FMCG | 7,968 | 6% |
50
| 47 |  | Colgate | United States | FMCG | 7,833 | 2% |
51
| 55 |  | Audi | Germany | Automotive | 7,767 | 8% |
52
| 69 |  | United States | Technology | 7,732 | 43% | |
53
| 46 |  | Heinz | United States | FMCG | 7,648 | -1% |
54
| 63 |  | Hermès | France | Luxury | 7,616 | 23% |
55
| 60 |  | adidas | Germany | Sporting Goods | 7,535 | 12% |
56
| 57 |  | Nestlé | Switzerland | FMCG | 7,527 | 9% |
57
| 19 |  | Nokia | Finland | Electronics | 7,444 | -65% |
58
| 61 |  | Caterpillar | United States | Diversified | 7,125 | 13% |
59
| 58 |  | AXA | France | Financial Services | 7,096 | 5% |
60
| 68 |  | Cartier | France | Luxury | 6,897 | 26% |
61
| 49 |  | Dell | United States | Technology | 6,845 | -10% |
62
| 59 |  | Xerox | United States | Business Services | 6,779 | 1% |
63
| 62 |  | Allianz | Germany | Financial Services | 6,710 | 8% |
64
| 72 |  | Porsche | Germany | Automotive | 6,471 | 26% |
65
| 73 |  | Nissan | Japan | Automotive | 6,203 | 25% |
66
| 64 |  | KFC | United States | Restaurants | 6,192 | 3% |
67
| 56 |  | Nintendo | Japan | Electronics | 6,086 | -14% |
68
| 65 |  | Panasonic | Japan | Electronics | 5,821 | 1% |
69
| 66 |  | Sprite | United States | Beverages | 5,811 | 2% |
70
| NEW |  | Discovery | United States | Media | 5,756 | 0% |
71
| 54 |  | Morgan Stanley | United States | Financial Services | 5,724 | -21% |
72
| 84 |  | Prada | Italy | Luxury | 5,570 | 30% |
73
| 75 |  | Shell | Netherlands | Energy | 5,535 | 16% |
74
| 74 |  | Visa | United States | Financial Services | 5,465 | 11% |
75
| 70 |  | Tiffany & Co. | United States | Luxury | 5,440 | 5% |
76
| 77 |  | 3M | United States | Diversified | 5,413 | 16% |
77
| 82 |  | Burberry | United Kingdom | Luxury | 5,189 | 20% |
78
| 67 |  | MTV | United States | Media | 4,980 | -12% |
79
| 78 |  | Adobe | United States | Technology | 4,899 | 8% |
80
| 85 |  | John Deere | United States | Diversified | 4,865 | 15% |
81
| 79 |  | Johnson & Johnson | United States | FMCG | 4,777 | 9% |
82
| 83 |  | Johnnie Walker | United Kingdom | Alcohol | 4,745 | 10% |
83
| 87 |  | Kia | South Korea | Automotive | 4,708 | 15% |
84
| 76 |  | Santander | Spain | Financial Services | 4,660 | -2% |
85
| NEW |  | Duracell | United States | FMCG | 4,645 | 0% |
86
| 81 |  | Jack Daniel's | United States | Alcohol | 4,642 | 7% |
87
| 71 |  | Avon | United States | FMCG | 4,610 | -11% |
88
| 91 |  | Ralph Lauren | United States | Apparel | 4,584 | 14% |
89
| NEW |  | Chevrolet | United States | Automotive | 4,578 | 0% |
90
| 80 |  | Kleenex | United States | FMCG | 4,428 | 2% |
91
| 88 |  | Starbucks | United States | Restaurants | 4,399 | 8% |
92
| 92 |  | Heineken | Netherlands | Alcohol | 4,331 | 10% |
93
| 89 |  | Corona | Mexico | Alcohol | 4,276 | 5% |
94
| 86 |  | Pizza Hut | United States | Restaurants | 4,269 | 2% |
95
| 90 |  | Smirnoff | United Kingdom | Alcohol | 4,262 | 5% |
96
| 96 |  | Harley-Davidson | United States | Automotive | 4,230 | 10% |
97
| 94 |  | MasterCard | United States | Financial Services | 4,206 | 8% |
98
| 99 |  | Ferrari | Italy | Automotive | 4,013 | 6% |
99
| 98 |  | Moët & Chandon | France | Alcohol | 3,943 | 3% |
100
| 100 |  | Gap | United States | Apparel | 3,920 | 5% |
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